Why Jaguar And Land Rover Face Uncertain Futures

  • Loading...
  • Published on:  Tuesday, June 18, 2019
  • Jaguar and Land Rover are two iconic automotive brands with rich heritages. They also have rocky histories of being passed between owners, with BMW owning Land Rover and Ford owning Jaguar in the 1980s. On the verge of bankruptcy, Tata Motors bought the two British sister brands in 2008 and turned them into money makers. Unfortunately, things are getting gloomy for Jaguar and Land Rover once again.

    This was a risky move for Tata, which bought two luxury brands with reputations for unreliability on the cusp of the financial crisis. In the following years, Tata was able to turn the brands into moneymakers with models like the Land Rover Discovery, Land Rover Defender, and Jaguar XF.

    Just as Jaguar and Land Rover found their footing they're again in trouble due to a drastically shrinking market in China and trouble in Europe. In turn, Tata Motor's credit rating has also taken a hit. Will Tata be able to turn around Jaguar and Land Rover or will it cut its losses?

    » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic

    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

    Connect with CNBC News Online
    Get the latest news: https://www.cnbc.com/
    Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC


    Why Jaguar And Land Rover Face Uncertain Futures


  • Anubis Smite
    Anubis Smite  yesterday

    They price these for those that can afford premium automobiles and build them to last 3 to 4 years and after those 3 to 4 years they are worth less then a used Toyota.
    People who can’t afford them new can afford to buy them after 4 years but can’t afford all the costs to operate them and keep them operating.
    They are just stupid automobiles and not many people are stupid enough to have anything to do with them.
    They are crap!

  • Souk Phaphakdy
    Souk Phaphakdy  2 days ago

    they are junk

  • Patrick Chubey
    Patrick Chubey  6 days ago

    I don't know if the narrator is being quite honest, even now, 2020 I'm still hearing about BOTH Jaguar and Land / Range Rover reliability issues. It's just not acceptable in a modern car, especially when you can buy a Toyota Corolla for 10 times less money and it's 10 times more dependable than the luxury car. That's completely backwards, but thank God that's the way it's working out because I can't afford a more expensive car than the Corolla. We've been making cars since the late 1800's, when will they get it right?

  • Ak Singh
    Ak Singh  7 days ago +1

    Tata group is one of the biggest
    Conglomerate in the world , Tata motors is a extremely prosperous company , i think they can save JLR

  • KatyushaRockets
    KatyushaRockets  7 days ago +1


    MAJOR TANAY  7 days ago +2

    before british use to own indian companies now we own their companies

  • Tail finz
    Tail finz  7 days ago

    its got a strong brand name, mg did not exactly disappear

  • maureencora1
    maureencora1  14 days ago

    I Want a 2020 Jaguar XF and Range Rover Sport or Land Rover Defender 110.

  • Rafil Gonsalves
    Rafil Gonsalves  14 days ago

    At least JLR under TATA group is in by far better position than GM Chevrolet.

  • TheHoth1
    TheHoth1  14 days ago

    Wow the entire video successfully avoided the 500 pounds elephant in the room. Both brands are well known for producing vehicles that are exceptionally unreliable.

    Good luck turning things around;)

  • Lms Albeedoo Lms
    Lms Albeedoo Lms  14 days ago

    China copy cat

  • Yusi Liu
    Yusi Liu  14 days ago

    It’s much simpler, the reason: failure to delivery reliable and quality products.

  • Olin M Imomihz
    Olin M Imomihz  14 days ago

    Some of my favorite cars

  • DaEverything1
    DaEverything1  14 days ago +20

    When you see a Land Rover, its either coming from a mechanic or going to one

  • L Bandara
    L Bandara  14 days ago

    Poorly engineered overpriced crap.

  • Melvin Hunt
    Melvin Hunt  14 days ago

    Have you seen the prices of BOTH. If It wasn't for Ford, you would still have to have 2 Jaguars! One to drive, one in the shop! People forget! The Jags look great and l would like to have one. The only way I could have one,is if l didn't have to eat,and HAVE a house payment!

  • Shubham
    Shubham  14 days ago

    JLR is pivotal in Tata Motors growth strategy. Tata is going to use JLR resources and knowledge/experience to improve it's Tata branded cars. JLR has been instrumental in helping Tata Motors design the Harrier, Nexon and upcoming Altroz. Also TATA plans to launch at least 12 new cars in the next couple of years. So JLR is going nowhere.

  • Vaibhav Shah
    Vaibhav Shah  21 days ago +1

    Just start manufacturing them in India and sell them here.

  • abdulrahman aljamea

    I am a car mechanic i called the jaguar a junkuar !! ,, its totally unreliable,, its good only for car mechanic not for its owner.

  • Allan Torng
    Allan Torng  21 days ago +1

    Jaguar and Land Rover being equated in quality with BMW and Mercedes? What a joke!