Why Post Malone Is So Damn Catchy (HBO)

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  • Published on:  Saturday, November 10, 2018
  • Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once. His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-NewsCheck out VICE News for more: http://vicenews.comFollow VICE News here:Facebook: https://www.facebook.com/vicenewsTwitter: https://twitter.com/vicenewsTumblr: http://vicenews.tumblr.com/Instagram: http://instagram.com/vicenewsMore videos from the VICE network: https://www.fb.com/vicevideo


  • Mouthy Buddha  7 months ago

    This video was a really long backhanded compliment.

  • pahwraith  2 months ago

    @SquidCaps it's a pop song. Both everyone song is gonna be strawberry fields forever.

  • sherolled 27  2 months ago

    nah just a backhand

  • FScorpion678  7 months ago

    The race part came in so abruptly lmao

  • Kip P.  1 months ago

    because it's american

  • skankhunt42  2 months ago

    @Zabrak Do you know the stats on mix race couple ? They divorce and breakup way more than same race couple. You have way more chance to have a stable couple , with your own race...It's no't about skin color , but culture , it's a shame but it's the truth.

  • Milan Thakkar  7 months ago

    Vox called. They want their video style back.

  • Dude Laser  5 months ago

    Milan Thakkar Vice. Vox. Whats the difference nowadays?

  • jakobion  5 months ago

    holy shit i thought this was vox lol

  • Jordan Schlansky  7 months ago

    The answer: he is THE nicest guy in the industry

  • napolly lod  1 months ago

    Totally agree!

  • Sidra Liaqat  2 months ago

    I wanna meet a guy like post one day

  • A Year Ago Today  7 months ago

    This is a vox video

  • SincerelyWilliam  4 months ago

    They're under the same company lol

  • Tech Freak  4 months ago

    @Gerome Manicia Facts don't care about your feelings.

  • Admiral Ackbar  7 months ago

    "Softens the image of a gun toting rapper" he literally just shoots guns LEGALLY at ranges for fun....it aint that deep

  • AyZoid  5 months ago

    AgEneT PRingLes Maxo Kream is

  • AyZoid  5 months ago

    AgEneT PRingLes lmfao not really... Jrock is tho

  • S Newsom  7 months ago

    The fact he is a respectful cool guy helps his cause.

  • Stephan Terry  2 months ago

    Plenty of formulaic artist are like-able but don’t have 1’s...

  • tommunist10  3 months ago

    Doesn’t make his music not trash

  • Nathaniel Gallardo  7 months ago

    If you’ve watched five seconds of him speaking on the H3 Podcast you’d know he’s the biggest sweetheart on the planet.

  • Zman23  3 months ago

    tommunist10 I mean if you don’t like his music personally that’s fine but that doesn’t mean his music is bad lol

  • tommunist10  3 months ago

    Doesn’t make his music good

  • J Briggs  7 months ago

    6 of them were WHITE??! REEEEEEEEEE!

  • Smoke Bone  7 months ago

    J Briggs duhh

  • MITCHELL STREET  7 months ago

    Or because he's just a cool down to earth guy that also makes good music.

  • SincerelyWilliam  4 months ago